Bhubaneswar: Urbanyx Infra’s “Born Distinct” Brand Launch at Esplanade One Mall, Bhubaneswar, was a resounding success, marking the unveiling of the brand’s new logo and evolved brand positioning. The event brought the brand’s “Born Distinct” philosophy to life through an engaging mix of interactive games, audience activities, social media engagement and on-ground experiences.
The event also marked the grand culmination of the “Catch the X” campaign, with 7 lucky winners felicitated and awarded their prizes. The campaign successfully generated curiosity and engagement leading up to the launch.
The event received rave reviews from the audience, mall visitors and stakeholders, with appreciation for the overall setup, innovative concept and engaging activities. The experience stood out from conventional real-estate activations at the mall, creating a refreshing and memorable brand interaction.
The positive feedback received from the audience and stakeholders reflects the strong execution and impact of the launch, making the event an important milestone for Urbanyx Infra as it steps into its next phase of brand evolution. Overall, the Urbanyx Infra “Born Distinct” Brand Launch was a huge success, delivering strong audience engagement, positive sentiment and excellent on-ground brand visibility.