New Delhi : TCNS Clothing Co. Ltd, the leading apparel company for women have signed the popular Bollywood actress Alia Bhatt as the brand Ambassador of its ethnic-wear brand Aurelia.
Alia, known for her role in movies like Raazi, Highway, 2states, Udta Punjab, Gully Boy already endorses several brands like Manyavar, Flipkart, Frooti, Ubereats, Gionee, sunfest Dark Fantasy.
“Associating with Alia Bhatt was a strategic decision to communicate the same ethos. Alia is a youth icon who loves her effortless style. The brand’s youthful image appeals to young and modern women who do not believe in superficial barriers and Alia is someone who portrays the same through her onscreen as well as off-screen presence seamlessly” Anant Kumar Daga, Managing Director, TCNS Clothing said.
Having increasingly made its dominance felt in the Indian women apparel market, Aurelia has catered to the ethnic wear needs of the modern Indian woman for over a decade. The brand is available both online and offline through 220+ exclusive brand outlets & presence in 1000+ large format stores across 150 cities across India, Srilanka, Nepal and Mauritius.
“I am proud to partner with Aurelia, one of the most loved ethnic wear brand by women across age groups and professions for its effortless design and styles. The brand while staying in the realm of tradition, is re-defining ethnic wear, and I look forward to our association” Alia said on being appointed as the face of Aurelia.