Bhubaneswar : Securities and Exchange Board of India (SEBI) has launched a nationwide investor awareness campaign titled #SEBIvsSCAM, aimed at educating investors about various types of financial scams and how to safeguard themselves. This initiative is part of SEBI’s ongoing commitment to protect the retail investors from such scams in the securities market. Under SEBI’s guidance and regulatory oversight, the National Stock Exchange of India Ltd. (NSE) has rolled out a comprehensive investor protection drive to support this campaign.
The campaign comes at a critical time when digital financial frauds are on the rise, with fraudsters using increasingly sophisticated and deceptive methods to target investors. From fake trading apps and deepfake videos to unregistered investment advisors and misleading stock tips on social media, scammers are exploiting technology and denting investor’s trust. Many individuals fall prey to schemes promising guaranteed returns/unusually high returns, pump-and-dump tactics, dabba trading, fraudulent foreign portfolio investment offers, etc—often resulting in significant financial losses.
#SEBIvsSCAM seeks to raise public awareness, promote safe investing habits and empower investors to make informed decisions. By spotlighting common scams and offering guidance, the campaign aims to help investors recognize warning signs, verify sources and report suspicious activities—ultimately contributing to a more secure and transparent financial ecosystem.
To ensure maximum outreach, NSE, under the aegis of SEBI will leverage a mix of media platforms including television, radio, print, digital and social media. We will also spread the Investor Awareness messages through Investor Awareness Programs which are done through physical, digital and hybrid modes. This multi-channel approach is designed to reach investors across urban and rural areas, in multiple languages and through formats that are accessible and engaging to diverse audiences.