Shraddha Kapoor’s New Venture PALMONAS Secures ₹1.26 Crore on Shark Tank India Season 4
Pune : Bollywood icon Shraddha Kapoor has taken a bold leap into the world of business by joining PALMONAS, India’s pioneering demi-fine jewelry brand, as a Co-founder. In a major boost to the brand’s expansion plans, PALMONAS secured ₹1.26 crore in funding for a 1% equity stake from prominent Shark Tank India Season 4 investors Namita Thapar, Executive Director of Emcure Pharmaceuticals, and Ritesh Agarwal, Founder of OYO. The funding was successfully secured by the brand’s founders, Amol Patwari and Pallavi Mohadikar.
PALMONAS’ pitch on Shark Tank India Season 4 captivated both Namita Thapar and Ritesh Agarwal, leading them to invest ₹1.26 Crore for a 1% equity stake. As one of the most influential investors on the show, both has been instrumental in mentoring and funding disruptive Indian startups. Their backing of PALMONAS signals strong confidence in the brand’s potential to revolutionize the demi-fine jewelry industry.
The pitch on Shark Tank India Season 4 was intense and challenging, but both sharks saw the unwavering commitment, enthusiasm, and vision of the founders. Recognizing their passion and the brand’s immense potential, both the sharks decided to invest ₹1.26 crore, reinforcing PALMONAS’ mission to redefine the demi-fine jewelry industry. This investment will drive PALMONAS’ expansion plans, scaling offline retail operations with exclusive experience stores in key metropolitan cities. Additionally, the funding will accelerate international expansion, targeting high-potential markets such as the US, Middle East, and Southeast Asia, where the demand for demi-fine jewelry is rising. A portion of the investment will also be allocated toward technological advancements, particularly AI-driven personalization, to help customers discover jewelry tailored to their style and preferences. With this infusion of capital and strategic backing, PALMONAS is poised to redefine the demi-fine jewelry industry and establish itself as a leader in the affordable luxury segment.
“Jewellery should be like your second skin—something you don’t have to overthink. Whether it’s stacked minimal rings or bold silver chokers, Palmonas is for everyone who loves expressing themselves without limits. PALMONAS is making luxury jewelry affordable and accessible, and I couldn’t be more excited to be a part of this journey. With the support of Shark Tank India platform, we are set to redefine the way India wears jewelry” said Shraddha Kapoor.