Biznextindia : Leading pan India multiplex chain PVR INOX on Monday said it has achieved highest ever admissions and box office in a single day across our circuit on 13th August, 2023. We entertained 12.8 lac guests and earned Gross box office revenue of 39.5 crores. The weekend of 11-13th Aug’23 was also the biggest weekend ever in Company’s history. We welcomed 33.6 lac guests at our cinemas and earned Gross box office revenue of 100+ crores during the weekend.
These feats were achieved on the back of solid box office performances from the stellar content released last week including ‘Gadar 2’ (Hindi), ‘Jailer’ (Tamil) & ‘OMG2’ (Hindi) and continued success of content released in earlier weeks including ‘Rocky aur Rani ki Prem Kahani’ (Hindi) and ‘Oppenheimer’ (English) which continued their steady performance. This record setting result validates that consumer enthusiasm for experiencing films in an immersive, larger than life, cinematic environment is as strong as ever.