Gurugram: Bharti Airtel in partnership with IDEMIA Secure Transactions, on Wednesday announced that it has switched from virgin plastic to recycled PVC SIM cards. This is in line with the company’s commitment to encouraging the adoption of circular business practices. IDEMIA Secure Transactions, a division of the IDEMIA Group, is a leading provider of payment and connectivity solutions for financial institutions, mobile network operators and automotive manufacturers. An industry first in India, Airtel is the only telecommunications service provider to switch to recycled plastic SIM cards. With this migration, the generation of over 165 tonnes of virgin plastic will be limited which will further reduce the generation of over 690 tonnes of CO2 equivalent in one year. This migration is in line with Airtel’s continued commitment to reducing greenhouse gases and promoting circularity with supplier partners and other stakeholders with the aim of encouraging them to reduce waste, recycle and reuse products.
Pankaj Miglani, Director – Supply Chain, Bharti Airtel, said, “We are delighted to announce yet another first as we continue to lead the Indian telecom industry. As a brand we endeavour to align our efforts to adopt various sustainable measures and contribute significantly towards India’s ambition to achieve net zero. Our collaboration with Idemia underscores our shared commitment to contributing to a sustainable future.”
Rahul Tandon, Senior VP – Connectivity Services, India, IDEMIA Secure Transactions, said, “We are proud of our long-standing partnership with Airtel. We congratulate Airtel for taking the lead in reducing the carbon footprint and providing green solutions to their subscribers in India. I would also like to thank all our R&D teams for making such innovations possible.”