Bhubaneswar : Internationally-acclaimed filmmaker-cum- producer, promoter and curator Jitendra Mishra has been named “Goodwill Ambassador of CIFEJ”.
Notably, the acronym ‘CIFEJ’ – “Centre International de Film pour l’enfance et La Jeunesse” in French – means “International Centre of Films for Children and Youth” in English.
It is an NGO active as the only global network of audio-visual media professionals working for children and young people that was formed under the auspices of UNESCO in 1955 in Brussels.
Pertinent to note that, Jitendra Mishra has been promoting art, culture, handloom and cinema from India at the world stages voluntarily. He not only played an instrumental role in replicating our iconic ‘Konark Chakra’ at Times Square in New York (USA), but has also been promoting Sambalpuri handloom at Cannes every year for last 10 years. He has been an active member of Cannes producers’ network for quite sometime.
This internationally-acclaimed filmmaker has also been supporting and promoting regional films and filmmakers from India so that they could reach global market through CINEMA4GOOD and CINEODISHA. The recent case study is Malayalam film “F for Frog”.
